The college sports landscape is experiencing unprecedented change, but ACC Commissioner Jim Phillips is confident and enthusiastic about the direction of the Atlantic Coast Conference.
The ACC surpassed $700 million in total revenue for the first time in conference history, a 14% increase from last year’s earnings. Each school received a record $45 million from the conference, along with monetary incentives reaching upwards of $20-25 million for reaching the College Football Playoffs, finishing Top 25 in national rankings, earning end-of-season bowl games and bids to the NCAA Basketball Tournament.
Despite the success of this conference, select teams within the ACC have voiced their frustration and displeasure with the Atlantic Coast Conference.
Commissioner Phillips delivered a strong response to Clemson and Florida State’s lawsuits against the ACC, saying “We will fight to protect the ACC and our members for as long as it takes. We are confident in this league and that it will remain a premier conference in college athletics.”
There has been a structural reset in college sports. Institutions that prioritize creativity will see the most success. Jim Phillips and the ACC recognized this, choosing expansion as an avenue to bolster the conference and its image.
The ACC announced three new member institutions for the 2024-2025 season. University of California, Berkeley (Cal), Southern Methodist University (SMU), and Stanford University.
With teams on both coasts, questions and concerns have risen regarding scheduling and travel plans. Commissioner Phillips addressed the challenges of scheduling.
“You’re going to see ACC games from 12 p.m. noon, to late night kick-offs. Our reach has expanded and we have considered all possibilities, including plans to possibly give off-weeks to teams after cross-coast trips.”
With 33 days until Week Zero, the anticipation surrounding the ACC seems higher than ever, giving students, fans, and supporters optimism for the future of the conference.
